Privacy Policy

Effective Date: July 2, 2025

Srashta WhatsApp (“the App”) provides WhatsApp-based messaging and notification services (“the Service”) to merchants who use Shopify to power their stores. This Privacy Policy describes how personal information is collected, used, and shared when you install or use the App in connection with your Shopify-supported store.

Personal Information the App Collects

When you install the App, we automatically access certain types of information from your Shopify account, including:

• Store name and email address
• Order details (to send WhatsApp messages related to purchases)
• Customer details including name and phone number
• Shopify store URL

Additionally, we collect the following personal information from you and/or your customers:

• Merchant contact details such as name, email, phone number, and billing information
• Customer IP address, browser type, time zone, and device information

We collect information through your Shopify account or directly through tracking technologies like:

• Cookies: Data files used to track site usage and store preferences. Learn more at allaboutcookies.org.
• Log files: Track actions on the site including IP, browser, and time stamps
• Web beacons, tags, and pixels: Used to understand how users interact with the App

How Do We Use Your Personal Information?

We use the collected personal information to:

• Provide and operate the App
• Send WhatsApp messages to customers based on order and customer data
• Improve App functionality and user experience
• Communicate with merchants
• Provide customer support
• Send relevant updates or promotional content (if opted-in)

Sharing Your Personal Information

We may share your information with trusted third-party partners that help us deliver the App and improve our services (e.g., WhatsApp API providers or analytics tools). These parties are bound by confidentiality and security obligations.

We may also disclose your Personal Information when required by law or to respond to legal processes, such as subpoenas or court orders.

Behavioural Advertising

We may use your personal information to deliver targeted advertising or marketing content that may interest you.

You can opt out of targeted advertising through these links:

• Facebook
• Google
• Bing

Or visit the Digital Advertising Alliance to opt-out of more services.

Your Rights (For European Residents)

If you are a resident of the European Union, you have the right to access, update, or delete the personal information we hold about you. To exercise your rights, please contact us using the information provided below.

We process your data to fulfill our contractual obligations (e.g., to deliver services) or to pursue legitimate business interests. Your information may be transferred outside of Europe, including to the United States and Canada.

Data Retention

We retain your order and app-related information for our records unless and until you request us to delete it. This allows us to provide continuous service and for historical reporting.

Changes to This Policy

We may update this privacy policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. Updates will be posted on this page with a new effective date.

Contact Us

For more information about our privacy practices, or if you have questions or complaints, contact us:

Srashta WhatsApp Team
Email: support@srashtasoft.com
602, Fortune Plaza, Fortune Circle, New India Colony, Nava Naroda, Ahmedabad 382330, Gujarat, Bharat